So when I left California I didn't think I would run into another situation where the Spade name came up would come up with as much sincerity as my memories hold, and there I was very wrong. My professor John Fullbrook has brought up the Spades many a time as a perfect example of a perfect brand. He's discussed their methods and values and patterns over and over, and every time I realize more and more that it's those points that he's discussing that make me love the brand and have such a connection to it in addition to the memories with my mother.
So when Kate Spade came up again at the beginning of this semester I wasn't very surprised. I was surprised however when I opened up my New York Magazine Spring Fashion issue to find a whole 4 pager about the Spades. The article seemed to capture their personalities completely. The honesty, the friendliness, and the casual but dignified presence they must radiate wherever they go. They are so utterly charming, that I did want the article about them to end. I wanted to absorb as much of their loveliness as I possibly could and carry it with me in my back pocket at all times!